Resorts and Clubs Marketing

Our "Mission" is to maximize Profitability, CAP Rates, Cash Flow and Value of resorts while at the same time positioning ourselves as leaders in the emerging "Experience Economy"- especially where Leisure Real Estate Value is part of the equation.

Our "Focus" centers on our saving Destination Resorts, Country Clubs and Resort Country Clubs with proven financial strategies relavant in today's economy. We continue to focus on implementing our Protocol - "Personalized ClubLevel Experiences & Service" the cornerstone of building talented and loyal "Experience Partners" and repeat and referral Guests, Members and Owners.

Our "Key Major Goal" in the short run is to address funding and maximize CASH FLOW. We have strategies and action plans to stop the bleeding, address short term financial problems and be positioned to maximize our clients market when the economy turns. We do not focus on one market or one aspect of the business but address all market and operating segments that fit the particular Resort or Club. Our team is sesasoned at creating attitudes, environments and policies where every Guest Wants to Return and become an Owner and/or Member of our clients property.

Our "Key Strategy" is presently focused on financing. Our entire careers have been to solve and capitalize on financially troubled Resorts and Clubs especially those with Leisure Real Estate. We start with a blank page and develop marketing and business plans to reposition and reengineer an existing property. We are the antithesis of the "Franchise Craze" of the past twenty years - we create and develop unique environments, lasting Experiences that generate profits and great attitudes that foster low turnover of Experience Partners (it costs one to five time his or her annual salary to turn over an employee) and build repeat and referral guests (which in resorts is 25% to 125% more profitable).

Our "Key People Objective" is centered on the financial reality in the resort business (especially those with leisure real estate) that Every Guest & Member is potentially worth over one million dollars in business over the "life cycle" of that guest relationship & experience. During these troubled times we do not wish to loose site of the relationship environment you have hopefully built. Developing our fellow Resort & Club "Experience Partners" to handle this valuable commodity is the centerpiece of the "People Allure" strategy. This allows us to create not only World Class Environments and Experiences but to reposition and reengineer existing Resort and Club properties into exciting and winning environments and Experiences where Guests, Owners and Members Wants to Return as well as tell their friends and associates to visit and invest in this lifestyle.