Hotels.com Study Shows Many Americans Want Improvements to Loyalty Programs
Apparently, many Americans are not satisfied with the memberships they have in many loyalty programs. This was the finding in a recent study conducted by Hotels.com. According to this survey, 93% feel that improvements need to be made to their memberships.
A large percentage (59%) seek to use their benefits with less restrictions, while 37% don’t believe the added bonuses are really as great as the companies make them sound. Nearly half of the respondents did not use their program in the last year for hotel stays, flights and car rentals.
When it comes to the travel sector, loyalty programs have long had problems. These programs were nearly impossible for anyone to attain other than those who travel frequently, because of heavy restrictions, confusing terms and large redemption requirements. Hotels.com created a simple program to change this problem with welcomerewards. Now, the program member can receive one free night’s stay after every 10 that are booked.
The key benefits of welcomerewards are:
A large variety of choices. Worldwide, there are more than 53,000 property choices. Members can redeem a night up to $400 in value as long as they have spent a minimum of $40 each night for the 10 nights that are booked.
A wide array of resort types. Members are allowed to stay at boutique properties, condos, chain hotels and B&B’s to build up their free night.
The program is simple. No need to collect points, and there are no blackout dates. Simply book 10 nights at any location and get a free night.
Respondents of the survey named off a variety of things they would give up in order to stay free for one night at a hotel. Some of these sacrifices included giving up chocolate, dropping their cell phone and clothes shopping. Hotels.com makes this easy for them - without the harsh sacrifices!
