Starwood Hotels & Resorts is expanding it’s environmentally friendly program “Make a Green Choice” nationwide across its Sheraton and Westin brands, according to Sheraton Seattle.  The program, formerly called “You Tidy, We Treat” was a huge success at the pilot hotel, Sheraton Seattle.

According to General Manager Matthieu Van Der Peet, many guests stay at the Sheraton Seattle because of the green efforts that are in place, and many guests are concerned about the environment.  Expanding the practices to other Starwood locations will enable guests the choice to continue their green practices while lodging.

Guests of the Starwood Hotels & Resorts have choices when it comes to services.  With the “Make a Green Choice” program, they are allowed to opt out of having linens and towels replaced every day, and can also choose not to have daily housekeeping done.  For guests that participate, they are rewarded with a US $5 gift card to any of the hotel’s restaurants or 500 Starpoints.  This is awarded to guests who choose to opt out of housekeeping and linen replacement from one night to three nights during their stay.

A USA Travel Association survey done recently showed that 54 million adults look for companies that are concerned with protecting the local environment, and are more likely to book travel arrangements with these companies.  Over 3000 guests participated in the “Make a Green Choice” pilot during the first two months of the program, saving approximately 126,000 gallons of water.  Sheraton Seattle has reduced their energy consumption by more than 20% during the past year, partly due to the new program, and other eco-friendly initiatives put in place.

Soon, North America will see the “Make a Green Choice” program available at all Sheraton and Westin’s locations.

This entry was posted on Tuesday, August 11th, 2009 at 2:29 pm and is filed under Experience Economy, Greening. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.