According to a recent survey conducted by PhoCusWright, environmental issues continue to be a driving force with consumers in the U.S.  A full 44% of these surveyed consider environmental impact an important factor when traveling.  However, there does seem to be some skepticism mixed in.

A small handful, only 8% of the respondents felt that is  easy to locate green travel options.  A large majority are skeptical about what they are being told by travel-related companies about green practices.  It is an indicator that communication is going to need to be more transparent to erase some of the doubts that consumers have.

The economic climate has caused most consumers to become very frugal with their spending.  They want to know that their travel choices are implementing practices like renewable energy, zero waste and carbon management practices.  It is becoming increasingly evident that green practices are becoming a normal part of consumer and corporate culture, and that American travelers have come to expect eco-friendly practices when planning for travel.

This entry was posted on Friday, August 21st, 2009 at 2:08 pm and is filed under Greening. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.