Shanty Creek Resorts in Michigan has partnered with Northwind-Maestro PMS to put into place a multi-property, multi-module hotel software technology platform that helps people shop and book their own accommodations online.  This has resulted in a ten dollar increase in ADR, because of the ease of use for guests.

Shanty Creek properties provide everything for travelers, whether business or recreational.  Championship golf courses, ski mountains and fine dining outlets help create a very attractive destination throughout the seasons.

Northwind-Maestro’s ‘Web Connection’ is a complete eBusiness package of online profitability tools.  Some features include the ResWave booking engine, and a tool that maximizes revenue, enhances service provided to guests and lowers the cost-per-reservation booked directly on the hotel website.

According to Leslie Chinn, Shanty Creek Resorts’ revenue management director, all three “Village” properties are unique.  Cedar River Village offers one and two bedroom condos, Schuss Village is a budget minded property, and Summit Village is their flagship.  By implementing the Maestro Multi-Property Suite that supports these three separate operations on one database, personalized guest service is streamlined and clients experience faster reservation booking.

Due to these changes, the company has noticed that direct hotel website bookings have risen by five percent, and ADR is up ten dollars.

This entry was posted on Tuesday, June 23rd, 2009 at 4:04 pm and is filed under Client News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.