According to Smith Travel Research (STR) the U.S. hotel industry declined in three key performance measurements during the week ending May 16 2009. Room occupancy fell 12.6% to end the week at 57.8%. The average daily rate was $98.33, a drop of 10%.

Of the Top 25 Markets, none posted increases in any of the three key performance areas. Atlanta posted the largest decline in occupancy of 18.8%. Washington, D.C.-Maryland-Virginia posted the smallest decline at 5.4%. The only states to experience average daily rate declines of more than 20% were New York, New York at 31.6% and San Francisco/San Mateo, California 22.8%.

Of the seven chain-scale segments, the largest drop in occupancy was seen in the Midscale with Food and Beverage segment. This segment declined 14.6% to 52.7%. Performance declines were led by the Luxury segment in the remaining two key performance measurements. The Luxury segment experienced a 20.1% average daily rate decline to $237.05 and a 31.3% drop in Revenue Per Available Room to $150.40

This entry was posted on Thursday, May 28th, 2009 at 2:13 pm and is filed under Economy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.